A strength could be:- Your specialist marketing expertise.
- A new, innovative product or service.
- Location of your business.
- Quality processes and procedures.
- Any other aspect of your business that adds value to your product or service.
A weakness could be:
- Lack of marketing expertise.
- Undifferentiated products or services (i.e. in relation to your competitors).
- Location of your business.
- Poor quality goods or services.
- Damaged reputation.
An opportunity could be:
- A developing market such as the Internet.
- Mergers, joint ventures or strategic alliances.
- Moving into new market segments that offer improved profits.
- A new international market.
- A market vacated by an ineffective competitor.
A threat could be:
- A new competitor in your home market.
- Price wars with competitors.
- A competitor has a new, innovative product or service.
- Competitors have superior access to channels of distribution.
- Taxation is introduced on your product or service.
Task for this week - comlepletion and submission of Tutorial 4.
For tutorial 4, we are expected to perform a network analysis (AON) with a stated assumption. Using the derived WBS, we have to use microsoft project to create a schedule.
Based on the scheduling calculation of the WBS, the timeline schedule for our project will be in total of 50days (includes 2days float). Here attached is the network schedule of our project timeline.
Reflections :During this class, we did a class activity using the SWOT analysis. Most of us do not use SWOT analysis in our normal course of work and we had to think hard... but once we understand how useful SWOT is, we were all very happy and some of us even starting thinking of its application in our course of work ! This is very exciting as we can now propose this tool to our bosses to improve our job areas/scope.
No comments:
Post a Comment